In a digital landscape increasingly taking centre stage in consuming media, the need for original, personal storytelling has never been greater, especially in the world of style and luxury fashion. While AI-generated content has its place in streamlining generic outputs, the true expression of writing about high-end fashion requires an…

We are very aware of the challenges for young talent within the fashion industry. However major fashion conglomerates like LVMH and Kering invest in initiatives such as the LVMH Prize and partnerships with educational institutions like the London College of Fashion (LCF) to foster innovation, support emerging talent, and promote…

Fashion just reached a new milestone—outer space! Yes, you read that right. Prada, the luxury fashion house known for its iconic designs, is now venturing beyond Earth to collaborate with Axiom Space in designing space suits for NASA’s upcoming Artemis mission. This groundbreaking partnership promises not only to ensure astronaut…

The fashion and retail industries are undergoing a profound transformation driven by two cutting-edge innovations: 3D fashion models and AI-generated avatars. These technologies are not only streamlining design and marketing processes but are also reshaping the customer experience in e-commerce. By merging lifelike virtual avatars with dynamic 3D clothing designs,…

The role of a creative director in the fashion industry has traditionally been one centred on design, aesthetics, and the artistic vision of a brand. This position is responsible for the overall look and feel of collections, setting trends, and maintaining the brand’s identity. However, in recent years, the industry…

The menswear luxury fashion industry is on an upward trajectory, driven by increasing men’s interest in luxury fashion, rising incomes, market expansion, and the growth of e-commerce. Statista projected men’s luxury fashion revenue to reach USD 35.5 billion in 2024, with an annual growth rate of 3.8% (CAGR 2020-2024). The…