Latest Articles
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Breaking ground in fashion and space
Fashion just reached a new milestone—outer space! Yes, you read that right. Prada, the luxury fashion house known for its iconic designs, is now venturing beyond Earth to collaborate with Axiom Space in designing space suits for NASA’s upcoming Artemis mission. This groundbreaking partnership promises not only to ensure astronaut…
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How AI-generated models are transforming fashion e-commerce
The fashion and retail industries are undergoing a profound transformation driven by two cutting-edge innovations: 3D fashion models and AI-generated avatars. These technologies are not only streamlining design and marketing processes but are also reshaping the customer experience in e-commerce. By merging lifelike virtual avatars with dynamic 3D clothing designs,…
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The rise of the bridge designer in fashion
The role of a creative director in the fashion industry has traditionally been one centred on design, aesthetics, and the artistic vision of a brand. This position is responsible for the overall look and feel of collections, setting trends, and maintaining the brand’s identity. However, in recent years, the industry…