Latest Articles
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The future of luxury fashion E-commerce platforms
The past year has been a sobering one for digital luxury. I’ve always been a great fan of platforms like Ssense to discover new collections and a wide variety of brands. However recent news shows a potential shift in online luxury. Ssense, a highly respected luxury fashion platform, filed for…
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Fashion historians as brand ambassadors
I want to talk to you about a newish category of fashion enthusiasts. Think of mainly young men, obsessed with one or two niche brands and active in subreddits or discord servers. This unique group of fashion lovers’ passion goes far beyond seasonal trends or catwalk reviews. It’s a kind…
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Streetwear comes full circle
Is streetwear dead? I don’t think so at all. It has actually come full circle, back to youth with a few tools and a small niche community. Streetwear wasn’t born in high fashion houses or design studios. It started with youth who didn’t have access to luxury but creativity and…
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Digital authenticity and influence with leading fashion bloggers
In a digital landscape increasingly taking centre stage in consuming media, the need for original, personal storytelling has never been greater, especially in the world of style and luxury fashion. While AI-generated content has its place in streamlining generic outputs, the true expression of writing about high-end fashion requires an…
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How leading brands empower talent, innovation, and sustainability
We are very aware of the challenges for young talent within the fashion industry. The industry is still very competitive, and knowing the right people is still unfortunately for many the only way in. But the risk for the industry as a whole is overlooked talent without insider contacts. However…